"Taiwan – Waves of Wonder" is the Taiwan Tourism Administration’s new global tourism brand launched in 2024 to attract international visitors by highlighting Taiwan’s all-season appeal.The brand replaces the previous "Heart of Asia" identity and features a new wave-like logo representing Taiwan’s mountains and oceans. The campaign aims to promote Taiwan as a year-round destination with diverse natural landscapes, cultural heritage, dynamic cities, and culinary experiences through various marketing efforts, including promotional videos, social media campaigns, and participation in travel exhibitions.